Blog Post

Consumers hitting their limits with higher food prices

For most Americans, higher prices at the grocery store did not impact their Fourth of July cookout, but more consumers are looking for sales and switching to generics, according to the latest Consumer Food Insights Report.

The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food security and spending, consumer satisfaction and values, support of agricultural and food policies and trust in information sources.

Compared to five months ago, more Americans are making…

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