Prof. Paul Wood at Livestock 2022.
MARKETING the nutritional value of red meat products was the answer to competing against alternative proteins, producers were told at the recent Southern Australia Livestock Research Council 2022 conference.
Faced with challenges like plant and cell-based proteins, greenhouse gas and sustainability issues, Monash University adjunct professor Paul Wood said livestock industries had to start talking about their products’ nutritional value.
“What’s the nutritional value of the product we produce, versus the environmental footprint?
“And that…
