Blog Post

Onset of football season may have spurred meat market

Could it be that America’s meat industry just got a boost from college football?

It’s possible, said Kansas State University livestock economist Glynn Tonsor, who reported this week that consumer’s demand for proteins – beef, chicken and pork – is holding steady in large part due to a surge in the food service industry.

“The demand for dinner meals away from home was up from July to August,” Tonsor said, noting that demand for grocery store retail meat was down in August.

Prior to August, food service purchases (largely recognized as purchases away from home) represented a weakness…

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