Australia’s wool industry is sending a powerful message to the world.
Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. It’s time to change. Merino wool is 100% natural, 100% biodegradable, 100% renewable. Wear wool, not fossil fuel.
The stop-the-scroll video has been seen by millions on social media and featured in two of the world’s most high profile locations, New York’s Times Square and Piccadilly Square in London.
Australian Wool Innovation CEO John Roberts spoke to Australian…
