Sales of plant-based “meat” in the United States are stagnating.
Several factors are responsible for the trend, according to economic analysis firm Deloitte, including that the “addressable market may be more limited than many thought”.
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Data from Deloitte’s latest Future of Fresh survey shows that the portion of the US population open to trying and repeat buying may have “already have reached a saturation point”.
The number of consumers who sometimes buy what the survey refers to as “Plant-based alternative meat” or PBA for themselves or a…
