Google’s new sustainability search feature, which will soon be available worldwide to English language users, has the National Cattlemen’s Beef Association (NCBA) up in arms. When searching for certain recipes like “bean recipes” or “broccoli chicken,” consumers can see how one choice compares with others by using ingredient-level emissions information from the United Nations. However, NCBA said it provides inaccurate climate information on cattle production, creating a bias in consumers against beef.
“Google is using its billions of dollars of resources to target…
