Do you know who your customer is? When I ask that question most people get this vision of the end consumer in mind, and possibly the thought of a foreign trade deal tries to slide into their mind as well.
The definition of the word customer is: a person or organization that buys goods and/or services from a business. To be direct the person who writes you a check for the cattle you sold is your customer. Unless you direct market the end consumer is not your customer.
A past mentor of mine told me to increase my income I needed to serve more people, or offer better service. Let’s…
