THE Australian Competition and Consumer Commission’s recently announced crackdown on businesses making misleading environmental and sustainability claims has triggered meat industry calls for closer scrutiny on the “fake meat” sector.
Several groups raised concerns during last year’s Senate Rural and Regional Affairs Committee inquiry into definitions of meat over marketing claims made by plant-based protein manufacturers.
John McKillop
RMAC Independent Chair John McKillop has urged the ACCC to take more action, telling Beef Central that if the regulator was serious…
