Slow cooked bbq is starting to find its way as a festival favourite. Photo: Shank Brothers Facebook
SUMMER is ‘grilling season’ in the US, a time when cooking outdoors is on the mind of consumers, along with wanting to keep fit and look good by the pool or at the beach. That makes it a great time to focus messaging and marketing of Australian grassfed beef as a grill-ready, nutritious choice.
This summer, MLA built on learnings from prior years and were able to expand the approach and reach thanks to funding from the Victorian government. The Victorian government co-invested with…
