“You are extra blessed if you are in the North American cattle industry. Praise the Lord.” Those words are from Ann Barnhardt, the person who taught me Sell/Buy marketing. I would add to that if you have a supportive spouse and kids. Happy Thanksgiving
On Saturday, December 3 I will be speaking at the Missouri Livestock Symposium. My topic is the Fundamentals of Marketing to Prosper. Today I am going to share a fundamental that would seem like a no brainer, yet is overlooked and misunderstood.
Cost and how it affects relationships between classes of cattle is something I have…
