Plant-based meat substitutes having little impact on domestic consumers, MLA Updates told

These plant-based meat options on sale in Woolworths this month carried heavy price discount stickers due to lack of turnover

WHILE surveys showed up to 17 percent of Australian households trialled plant-based meat substitutes over a 12 month period, the curiosity factor is now gone and sales are in decline, producers attending Meat & Livestock Australia’s Updates forum in Toowoomba heard on Wednesday.

MLA’s general manager for marketing and insights, Nathan Low said the consumer story on plant-based meat substitutes was really good for the red meat industry.

“The reason there is…