Blog Post

Let’s celebrate red meat’s sustainability success story: Jason Strong

IF you want an example of an industry that is improving the environment and providing highly nutritious food to the world, then check out red meat.

The Australian red meat industry prides itself as being a world leader in sustainability of our environment, livestock, people and our climate.

This has been the case for generations but in recent years our journey has accelerated. Our sustainability story is vastly different to the rhetoric that occasionally arises in the media denigrating our industry, not the least of which is the misconception that if we all stop eating meat, we will…

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