Consumers’ willingness-to-pay for meat decreased for all evaluated retail products and food service meals, except the plant-based patty, in February compared to January. Demand was also lower for all products and meals in February of 2023 than in February of 2022, according to the latest Meat Demand Monitor.
The combined beef and pork projected market shares for February were 31% and 21%, respectively at the grocery store and 40% and 14% at the restaurant.
“I think we continue to see the typical U.S. resident ‘tighten their belt’ financially as cost of living outpaces wage growth. This…
