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First AWI visit to China since 2019 | The Land

“There was an underlying confidence in China and a quiet determination to expand in China. There is a belief that more and more Chinese consumers are going to want to wear wool. So, the 50pc (of wool from Australia) that now stays in China, they think, is going to increase each year on year. And in fact, that view is also coming from the China Wool Textile Association.

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