Oscar Mayer is ushering in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined “Frankmobile” pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever.
Debuting this week, the fleet of six vehicles feature new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel – now known as Frankfurters….
