Blog Post

What happened to Sam? – Beef Central

Lambassador Sam Kekovich’s ‘”bon appetit” landed him in ‘un-Australian’ exile in MLA’s latest lamb ad.

TWO-weeks-ago former AFL player and ‘lambassador’, Sam Kekovich, expanded his repertoire of protein promotion delivering a call to arms for Australians to get off the couch and cook up some beef. But the video is no longer appearing on the page it was posted on, leaving us to ask, ‘what happened to Sam?’

Mr Kekovich has been encouraging people to eat lamb on Australia Day since 2005 – contracted by the red meat industry’s peak marketing body, Meat & Livestock…

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