Young Americans, who are focused on reaching strength-training and fitness-related goals, seem to be just as attentive to consuming adequate protein to compliment those efforts. And, if that active generation continues to maintain their fitness routines and protein consumption levels as they age, the U.S. meat industry may soon find a reliable consumer base in the years to come.
According to a recent special Meat Demand Monitor report on protein consumption and physical fitness, 3,045 of the 8,338 respondents said they intentionally eat protein to aid in meeting strength-training or…
