Blog Post

Revenue feels good, but profit is what counts

Yesterday, my daughter skipped school to ride along to a cattle auction with me. We were selling some cattle coming off grass and half a load of them were hers. These cattle increased in value by $800 per head since we purchased them, mostly due to the market going up. This was going to be the biggest check my daughter has ever received, and I wanted her to be there.

Here’s the thing to remember about these big checks. Revenue feeds the ego, but it is profit that feeds the family.

Despite these higher prices some people are losing money. For years, and even still today, people cry that we…

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