Blog Post

Opinion: A powerful voice representing cattle producers and beef lovers

As custodians of 51% of Australia’s agricultural landmass, and the single largest contributor to the nation’s $95 billion farm sector, the grass-fed cattle industry is an economic and social powerhouse that has, for too long, had its voice muffled and diluted through its own inability to work collaboratively in advocacy and representation.

Today it is clear, grass-fed producers can simply no longer accept the risk disunity poses to our businesses and livlihoods, in an operating environment presenting more opportunities, and more challenges, than ever before.

In the past two weeks,…

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