Lawton Elliott, left, and Austin Smith with samples of Australian lamb seen during their US ICMJ tour
AS Australia strengthens its hold as the world’s largest sheepmeat exporter, Australian ICMJ team member Lawton Elliott is tipping the United States to become a key market development opportunity for Australia’s lamb and grassfed beef producers.
During a three-week ICMJ tour of the US red meat industry, Mr Elliott, a Bachelor of Agribusiness graduate from the University of Queensland, analysed the current consumer choices and buying pressures in the US and how Australian producers…
