FIRST-mover companies across the world are taking steps to meet their emissions reduction goals and beginning to release climate-neutral beef products on to shelves.
But with consumers already paying more for beef, Rabobank has been analysing whether the market will be able to support a further lift in beef prices to support a premium zero carbon in its latest quarterly report. Beef Central has found premiums have been hard to come by for the early movers in the carbon neutral market. (See yesterday’s story)
Rabobank senior animal proteins analyst Angus Gidley-Baird…