Blog Post

This isn’t a fairy tale

Goldilocks walked into this week’s female sales and here was her take. These females are too young. These females are too old. These females calve to early, while these calve too late. But these other females are just right. 

I wrote in a past column that the Thanksgiving time sales were going to be the real test of demand for females. I had been eagerly anticipating what we were going to learn. A fairy tale may be a cute summary, but it doesn’t cover what I really want to unpack here.

Since I have been writing this column and especially since I began teaching legit sell/buy marketing,…

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