Blog Post

Kidman buys Aussie icon Driza-Bone brand

Mining magnate Gina Rinehart is expanding her investment footprint into country apparel, with the purchase through her S. Kidman & Co  pastoral company of bush outfitters Driza-Bone.

The acquisition will see S. Kidman & Co expand the Driza-Bone product range and extend its presence globally, S. Kidman executive chair Gina Rinehart said in a statement.the company said in a statement.

Drizabone was merged with country apparel retailers RB Sellars in 2017, and put up for sale by its Australian owners, Propel Group, the following year.

Originating from the expression ‘dry as a bone,’…

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