Sam Kekovich heads up MLA’s latest summer lamb ad campaign. Photo: MLA
AUSTRALIAN Lamb and Meat & Livestock Australia have released this year’s summer lamb ad, targeting the ever-widening generation gap between Australians of all ages.
From stubborn baby boomers and delusional millennials to vain gen Zs and neglected gen Xs, each generation has become the worst version of themselves, until a lamb barbeque unites a divided Australia.
Graeme Yardy, domestic market manager at MLA said: “Stereotypes would have us believe that the generations are practically different species….
