John Sims-Hilditch, designer and co-founder of Neptune, on beauty and longevity.
As humans, we’re naturally drawn to beauty in all forms, so we have an inbuilt response to save and protect beautiful things. Objects should be both useful and beautiful, but when it comes down to which is the most important, we believe that beauty is the fundamental element to ensure longevity. Over time, utility changes. Take, for example, a candlestick. It was once a utility item…
