Blog Post

Growing demand for marbled, grain-fed U.S. beef in ASEAN region

Steady export growth for U.S. beef, expansion of Korean and Japanese barbecue chains, increasing demand for home meal replacement at retail and growing consumer interest in food, nutrition and culture point to developing opportunities for U.S. beef in the world’s 4th most populous country.

U.S. beef exports increased from 10,783 metric tons valued at $39.4 million in 2016 to 27,010 mt worth $118.4 million in 2021, according to data released by USDA and compiled by USMEF.

Sabrina Yin, USMEF ASEAN director points to rising…

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