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AUSTRALIA’S beef and lamb is enjoying strong consumer support in its major markets for its fat content, supporting continued selection for intramuscular fat in cattle and sheep.
At the 2022 Intercollegiate Meat Judging Association Conference at Charles Sturt University’s Wagga Wagga campus last week, Meat & Livestock Australia’s group industry insights and strategy manager Scott Cameron said fat was enjoyed in meat in several key markets.
His data (see pie charts above) indicated significant percentages of consumers were regarded as…
