SPRING bull sales are well underway across the eastern states. As the intensity of sales increases, promotional campaigns are also increasing as breeders seek to attract and capture their share of potential buyers, in what is a very competitive market.
As last week’s columns highlighted, the increasing ease of access to digital images and popularity of highly-targeted online industry website platforms like Beef Central has seen a surge in images shared and used as part of promotional programs by bull breeders.
The familiarity most Australians have with social media has also been widely…
