In recent months, consumers saw noticeable increases in some food products on the supermarket shelves, but many were not aware that in most cases, very little or any at all of the increased purchase price of goods made it back to the farm gate. While there are multiple reasons for this being the case in this instance, the ACCC has a vital role in overseeing a fair operating environment for all businesses so that farmers are ultimately paid appropriately for the goods they produce.