Auctions are fascinating to watch. When the sale ends it is entertaining to hear other people’s perceptions of it. Those of us there watched the same cattle sell and yet we all walk away seeing something completely different. Each sale its own story.
75 to 95% of our behavior is habitual. It is controlled by our paradigm, right along with our perception. We can get our pom poms out and cheer all we want about higher prices, yet if we do not market our cattle in a certain way this paradigm can still cause us to lose money. At one sale I attended this week there were people there making…
