Key points:
- Perceptions of the Australian red meat industry is strong, with 3 in 5 Australians feeling good about the beef and lamb industry.
- Around half of the metro Australians are interested in learning more about how beef and lamb is produced.
- The majority of Australians living in metropolitan areas trust the beef and lamb industries at 61% and 60% respectively.
PERCEPTIONS and trust of the red meat industry are strong among metropolitan Australians, as is the desire to learn more about how the beef and lamb industries operate, according to latest consumer sentiment…
