The Beef Checkoff-funded Trailblazers program is seeking applications for its next class of beef advocates. Trailblazers, developed by the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.
“Trailblazers develops the next generation of beef advocates through a highly engaging and interactive program,” said Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA….
