Blog Post

Beef agtech uptake not as easy as ‘click and play’

New research has revealed the agtech revolution is slower than hoped for the northern beef industry, with valuable insights revealed into how developers should work with farmers to drive change.

The CSIRO report, ‘Insights on technology adoption and innovation among northern Australian beef producers’, revealed a lack of engagement with researchers and tech developers despite a strong desire by producers to work collaboratively to ground truth research and ensure new tools have practical application.

The report found that collaborative co-innovation approaches could assist in…

Click to check the original article.