In collaboration with analysts Episode 3, Beef Central in July launched a new quarterly series looking at trends in the beef producer’s typical share of the retail consumer’s spend on beef products.
A similar analysis was compiled by Meat & Livestock Australia for four years, before being discontinued by the industry service delivery company back in December 2016. The project was originally launched during the 2012 MLA annual general meeting.
Beef Central sought, and gained MLA’s approval to resurrect the discontinued series, based on clear reader interest. The same formula is used…