The Trailblazers program, developed by the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, takes advocacy to an unprecedented level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths. After a competitive application process, ten Trailblazers have been selected for the program’s third cohort of beef community spokespeople, including:
• Mandy Atterholt, Ohio
• Amanda Hall, Kentucky
• Cara Henri, California
