Blog Post

Brand strategy helping AA Co insulate from market uncertainty

 

THE Australian Agricultural Co’s beef herd has now returned to much the same size it was in 2019 prior to Northern Australia’s drought and flood events – but that growth has come with a focus on the company’s branded beef strategies and markets around the world.

AA Co managing director David Harris, speaking during yesterday’s AGM

Managing director David Harris told shareholders at yesterday’s annual general meeting that AA Co was one of the few companies that manages its cattle herd – now numbering around 433,000 head – along the entire length of the supply chain,…

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