A MAJOR change of direction by Australia’s largest family-run beef supply chain saw Australian Country Choice recognised at the Lord Mayor of Brisbane’s Business Awards held on Friday night.
The Queensland-based company was saluted for its operational transformation that included a shift to a multi-client customer base, a move towards premium Wagyu and Angus cattle and the launch of its own-branded export product – all amid the backflow of COVID, changes of senior leadership and a volatile international marketplace.
Celebrating Friday night’s, Anthony and Trevor Lee, left and…
