A MAJOR organisational restructure and brand refresh launched four years ago has earned breed society Droughtmaster Australia top honours as the nation’s best exponent of excellence in business transformation.
The cattle breed society will use the Australian Business Award announced on August 31 as endorsement for the strategy it first implemented in 2019 to re-energise beef-producer membership and re-invigorate the Droughtmaster brand.
Previous winners of the highly regarded award, bestowed annually and benchmarked globally, have included Westpac, Swinburne University, MTAQ, National…
