With support from USDA, the National Pork Board and the Beef Checkoff Program, the U.S. Meat Export Federation is helping butcher shops in Colombia more effectively merchandise U.S. pork and beef cuts.
USMEF Latin America Representative Homero Recio recently updated USMEF members on the program, explaining the key role butcher shops play in Colombia’s retail sector and that there is still room for further expansion.
“Butcher shops in Colombia make up a larger part of sales than in other markets in Latin America. The modern supermarket format is growing in Colombia. But yet so much of the…
