Genetics and management are at the forefront of targeting the Certified Angus Beef brand but communicating beef value propositions to cattlemen guides informed business decisions.
To bring the most relevant production and economic information to cattlemen, Certified Angus Beef (CAB) hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Runft oversees communications strategy and leads the brand’s producer-facing messaging for seedstock breeders, commercial cattlemen, cattle feeders and allied industry organizations as CAB continues working to…
