Blog Post

Carbon neutral beef brands continue to emerge, but premiums remain elusive

THERE’S a small, but growing number of Australian and New Zealand beef brands which are now making carbon neutral, or methane-reduced claims on their products – but to this point, price premiums recognising the fact appear to be elusive.

This sign seen recently in a popular higher-end Brisbane supermarket retail outlet’s chilled cabinet suggests that price is not yet being influenced by carbon claims, at least. $11 a kilo for 83 Chemical Lean beef mince provides no reward for carbon status, whatsoever.

However the advances in methane-reducing feed additives including FutureFeeds’…

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