The family-owned business began in Birchip in north-west Victoria in 1964 when JJ O’Connor purchased his first International Harvester dealership, expanding significantly to include branches in Ballarat, Birchip, Bordertown, Condobolin, Corowa, Echuca, Forbes, Grenfell, Horsham, Mildura, Ouyen, Shepparton, Swan Hill, Warracknabeal, St Arnaud and West Wyalong.