Consumer demand for high-quality beef has been a long-time sales driver for Certified Angus Beef, ultimately increasing demand for superior Angus genetics. As consumer preferences evolve, the brand is growing to provide premium beef for every liking.
And now, that will include a grass-fed option: Certified Angus Beef Grass-Fed by Niman Ranch.
“While our core focus remains on the quality of our traditional product, we recognize that there is a growing consumer interest in grass-fed beef,” says John Stika, president at CAB. “This product will represent a small portion of total sales,…
