A U.S. Meat Export Federation-designed training program developed to help Colombian butcher shops improve sales of U.S. red meat is expanding into the foodservice sector to work directly with Colombian restaurants. The Butcher Shop Program, developed for retail outlets owned by importers, is a training and evaluation initiative designed to improve food safety practices, customer service standards, product handling, packaging and merchandising. These improvements lead to identification and differentiation for U.S. beef and pork, and ultimately increase sales.
Launched in mid-2021, 20…