Blog Post

Comparison brings cattle price opportunity

Yesterday as I was updating slides for next week’s marketing school, and I had a tab open and had the World Livestock Auctioneer Championship qualifying event on. I knew a handful of the guys participating. I couldn’t help but recall what they sounded like when they began their auctioneer careers and compared that to how they did yesterday. I think all the contestants, that I got to see, did an outstanding job. I know the criteria for judging and I felt like they nailed it. It probably came down to who handled their nerves the best.

Most auctioneers I know never act like their job is…

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