U.S. consumers were willing to pay more for six evaluated retail products, including ribeye steak, ground beef and pork chops, in October compared to September. Willingness-to-pay also increased for all evaluated food service meals last month, except ribeye steak.
According to the October Meat Demand Monitor, the combined beef and pork projected market shares for October were 33% and 21%, respectively at the grocery store and 41% and 14% at the restaurant.
Launched in February 2020, the MDM project is funded in-part by Beef Checkoff and Pork Checkoff and tracks U.S. consumer preferences,…
