Despite the British love of seafaring, voluntarily taking a dip in the sea was almost unheard of until relatively recently. Martin Fone takes a look at how a bit of canny marketing helped change that.
In 1626, about half a mile south of the harbour at Scarborough, Mrs Farrow spotted a spring trickling out of the cliff. Curious, she tasted the water and found that it had an acidic taste and ‘opened the belly’. She took the waters regularly herself and prescribed it…
