Once a sweet treat fit for the Royal Court, jelly was transformed into a favourite dessert of the masses by the launch of Rowntree’s concentrated jelly cubes. Harry Pearson tells their tale.
Ninety years ago, Rowntree’s of York launched the world’s first concentrated jelly cubes. Available in 10 tantalising flavours (such as pineapple, vanilla and greengage), they dissolved in half the time of any rival. The year 1932 also saw the publication of Aldous…
