Blog Post

Curious Questions: Why is smell the most evocative of our senses?

The smell of something familiar can transport you back in time as none of the other senses will, says Ben Lerwill.

‘A fragrance,’ the British perfumer Roja Dove once said, ‘is like a cat burglar in your brain — it has the key with which to pick the lock and unleash your memories.’

His description is a sharp one. Our sense of smell is laden with our own pasts, to the point where we might catch a scent on the breeze — a note that’s here one second and…

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