WITH environmental claims becoming increasingly popular in the marketing of agricultural products, a conference in New South Wales has heard the industry will face increasing pressure to prove its claims with credible data.
Wilmot Cattle Company held its annual field day on the company’s property in Ebor last week, with a focus on the growing role of “natural capital” in agriculture – carbon, biodiversity, regenerative agriculture and technology were all discussed.
The day was launched with a speech from Alasdair MacLeod, who is the executive chairman of the Macdoch Group –…
